From a wealthy family, Martin decides to enter politics. We’re never told which office he’s running. El Candidato, an Argentinian film, begins with a strategy meeting as his team tries to figure out how to present Martin and incorporate the trendy environmental themes and present a winning political message although Martin himself isn’t clear where he stands. When asked if he’s left or right, center left or center right, Martin asks the new graphic artist.
The graphic artist is probably in his twenties and isn’t sure of his own political leanings. He’s not working for Martin because of a shared philosophy. He’s there to make money and during the first meeting, Martin, who can lip read, calls him out when he whispers a comment to his neighbor implying that Martin’s probably a rich simpleton.
Far from simple, Martin is a sympathetic character. He’s no Latin Donald Trump. He doesn’t exactly know why he’s running for office and part of the reason is no doubt his father issues, but his unwillingness to choose a spot on the political spectrum has to do with how crazy and ineffective politics is.
We soon learn that Laura, a senior team member and the man she hired to do sound work for the ads, are in cahoots and are collecting dirt and hacking Martin’s social media to insure he loses. Thus the story is about trust and betrayal rather than politics.
The film takes place during a few days of intensive planning in seclusion at Martin’s vast ranch.
The unpredictable end blew me away and reminded me a bit of The Rules of the Game.
Here’s the film, but there are no English subtitles. Sorry.