Interactive Television

Back in the 1990s, when I worked at DDB Needham, Kevin, my boss and friend, knew that I was interested in screenwriting and he suggested I create a show for Viacom, which had three networks: MTV, VH1 and at least one other channel at the time. This show would emulate an interactive book where at different stages a choice would be posed to the viewers and they’d have to decide what the character should do. Then they’d be directed to change the channel to see the consequences of that decision. I designed some stories. Kevin knew someone at MTV and soon we were in contact.

The executive was a bit curious, but didn’t understand what technology was needed. The answer was simple: their remote. People would just change the channel to see the consequences of their decision.

Well, fast forward to today. HBO and Steven Soderbergh have come up with Mosaic, an interactive story which uses people’s phones and an app to view this show. Soderbergh’s got a reputation for good story telling so it should be well written and more than just a gimmick. Computer games have been around long enough so people expect quality. However, I’m not a big fan of HBO’s cursing and dark view of life so I’m not sure I’ll watch. Well, maybe if friends say it’s worthwhile.

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